BCI encourages and challenge the professional player to recognize the high level of influence they have – and to examine the message they send with the life choices they make. We believe that every life is made of opportunities to take every experience and “make it count” spiritually, and that when pro basketball players recognize their influence and step up to be real-life heroes, they show their fans – especially kids – that striving for true greatness begins with integrity, accountability, values, and faith.

BCI provides two offerings. A private and a public offering. Through our private offering, our program, REWire, focuses on opportunities uniquely designed to connect, encourage and challenge pro basketball players. Through our public offering, BCI Leads, we provide outreach opportunities for the players to interact with fans, especially the youth.