BCI encourages and challenge the professional player to recognize the high level of influence they have – and to examine the message they send with the life choices they make. We believe that every life is made of opportunities to take every experience and “make it count” spiritually, and that when pro basketball players recognize their influence and step up to be real-life heroes, they show their fans – especially kids – that striving for true greatness begins with integrity, accountability, values, and faith. Since BCI was founded in 2004, evidence of our impactful, inclusive message can be seen across many faith-based organizations.

Our programs focus on unique opportunities for player network through BCI Loop and players’ retreats, and player outreach through BCI Leads.