Athlete celebrity influence is inevitable, and kids are especially vulnerable to the messages they hear. Every day, they compare their clothing, their choices, and their values to what they see in their basketball heroes on and off the court.
Our unique nonprofit organization challenges professional basketball players to grow deeper in their faith, walk alongside their peers, and share their life experiences with fans and kids. We focus on the pro player because he is often the strongest influencer of other pro players and because this exclusive peer group maintains a collective position of influence over the rest of the world.
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